About ecoraster of North America

Sections | Categories ...

Company: Mission | Executive Summary

Mission ...

To allow U.S. consumers and builders technologically advanced and financially viable, cost-effective Environmental Protection Agency (ref: The Clean Waters Act of 1974 and subsequent).

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Executive Summary ...

Ownership:

EDI is a privately held C Corporation registered in Washington State. The company headquarters is located in Sammamish, Washington State, United States of America.

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Executive Managment:

The company has an Executive Management Team, Board of Directors and a skilled Management Advisory Team in place. Eco-Terr Distributing Inc. is a privately held C Corporation registered in Washington State. Eco-Terr has a Board of Directors with specific expertise. The Board of Directors consists of the following:

Charles A. Baker, President/CEO

Mark A. Rector, Product Development

Joachim Längle, International Relations, Austria

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Company History ...

Established:

In June 2005, Eco-Terr was formed as a division of Washington General Inc. The purpose of forming the Eco-Terr division was to determine if there was a U.S. market for the eco-friendly and pervious soil stabilizing products being manufactured in Germany and the "brand names" conceptualized by Eco-Terr.

Test marketing began by exploring consumer attitudes in the Greater Seattle area equestrian community and developing a website to evaluate market interest on the Internet. The equestrian community expressed a strong preference for pervious products that would control "mud" on small farm facilities. The equestrian and agricultural markets are under pressure to reduce and/or eliminate agricultural storm water runoff, which is a significant source of Nonpoint Source Pollution in the surface and ground waters. The Internet channel revealed that commercial and government industries were taking notice of our pervious paving system branded "StabiliGrid" ™ for parking lots and emergency vehicle accesses. At the same time, residential consumers were taking a sincere interest in the Eco-Terr brand "HomeGrid" for driveways, landscaping and soil control on hill sides.

Along with the strong interest in the equestrian market, the initial Eco-Terr website (www.EcoTerr.com) response further revealed that "green" and emerging eco-friendly soil stabilization products were stimulating interest in the construction and landscaping industry. Further research indicated that, while the mega-corporations were directing their pervious pavement alternatives on sport fields and government buildings, the consumer and small business market (approximately 80% of the GDP) was not being addressed.

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Our Products ...

Product Overview:

Pervious drainage systems (drain tiles, drain pipes, etc.) have long been used by US construction contractors. However, these products have a limited surface area exposure that can actually affect serious storm water runoff. Further, these products do not maintain the integrity of the soil, while decimating the integrity of - and reducing the supply of - life sustaining water on the earth.

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The competitive advantages of our products:

In contrast to conventional paving, the EDI soil stabilization grid products have clear user benefits which include ...

Construction markets - EDI product stabilizes soil while allowing storm water to drain through soil, sustainable;

Agricultural markets - EDI product stabilizes soil; minimizes muddy habitat and potential ecological damage from run-off, while allowing water to drain;

"Green" building markets - EDI product is environmentally sound: water filters through the soil and micro-organisms purify contaminated water; slows and/or prevents runoff (depending upon the design and execution).

In contrast to solid, impervious surfaces that direct contaminated storm water into the sewer system and eventually downstream into waterways ...

The EDI pervious systems allow water to be drained and filtered through the soil while the EDI grid system maintains soil stabilization.

In agricultural markets, heavy storm water runoff also causes excessively muddy/unhealthy habitat for livestock. The problem is of special concern to the owners of valued equestrian stock.

The pervious EDI grid system maintains soil stabilization while the water is being absorbed by the earth.

Through natural infiltration of precipitation, the pervious EDI system also supports the natural recharge of the aquifers and water tables, providing an increased supply of fresh, purified water to meet the growing demand for clean water in many regions.

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Primary Product Benefits:

The EDI soil stabilization grid product is engineered and manufactured by a privately-owned corporation in Germany. The product and applications satisfied by the EDI products are in full alignment with the "green" building industry movement in the US. The Purus/EDI soil stabilization grid product soil features are:

Manufactured using 100% recycled plastic;

Assists in prevention and/or control of erosion and improving storm water management and water quality (depending upon the design and execution);

"Do-it-yourself" product features that are consumer-friendly and east to install;

Durable enough for residential, commercial, agricultural and industrial applications.

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Industry Market ...

The market for EDI products include:

Agriculture - equine; cattle; feeders; dairy;

Commercial - parking; approaches; walkways; landscaping; terra-forming;

Residential - driveways; parking; walkways; lawn reinforcement;

Civil & Military - pervious parking or streets; roadways; riverbanks; storm water control; surface water management.

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The Brands and Trademarks ...

The brands used by EDI to market the soil stabilization grid products in the USA are:

HomeGrid™ - Home and residential markets;

StabiliGrid™ - Commercial and Industrial markets;

HoofGrid™ - Ag/Equestrian markets.

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Product and Technical Support ...

Distribution ...

EDI reaches the consumer and builders markets through regional distributors, dealers, resellers and retailers.

Techical support ...

EDI supplies customers (both consumers and the business clients of our partners) with the following:

Product

Marketing Materials

Product Support and Information

Field Application Support, such as:

+ prescriptive applications,

+ correct installation recommendations,

+ selecing the correct local mediums and aggregates,

+ CSI sheets as required (Construction Specifications Institute - the current 2004 Master Format),

+ installation videos, slideshows, instructions and installation manuals, etc.

+ construction projects: on-site expert support, assistance and guidance, as required.

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